Choosing the Right Office Space for a Modern Company
- Research
- Gamestreet 1, Metropole, Stockholmsverken
The way companies work has changed dramatically over the past decade. Hybrid teams, freelancers, and distributed organizations have replaced the traditional nine-to-five office structure for many industries.
As a result, choosing an office today is less about square meters and more about how the space supports the way your company actually operates.
According to Cesar Sierra, Head of Creative at Metropole, companies searching for coworking or flexible office environments should focus on a few key considerations before making a decision.
Our environments are designed for creators, entrepreneurs, and teams who want more than an office. Places where creativity, business, and community move together — and where ideas grow through collaboration.
1. Understand Your Company Stage
Not every company needs the same type of workspace.
Early-stage startups may prioritize flexibility and networking opportunities. More established companies might require privacy, meeting infrastructure, and space for growing teams.
Modern work structures often include:
Hybrid teams working partly remote
Freelancers and project-based collaborators
Rapidly scaling teams
For that reason, the office should match the current stage of the company, rather than reflect an outdated idea of what an office “should” look like.
Choosing a workspace that can evolve with the business is often more valuable than committing to a rigid long-term setup.
2. Consider What the Space Communicates
Office environments also send signals — both internally and externally.
For some organizations, the office becomes part of the brand identity. The atmosphere, location, and design influence how clients, partners, and employees perceive the company.
For others, efficiency and affordability are the primary factors.
Neither approach is wrong. What matters is understanding the role the workspace plays in the company’s overall strategy. A creative agency, game studio, or media company may benefit from an inspiring environment, while other businesses prioritize practicality and cost control.
The key is aligning the workspace with the company’s identity and expectations.
3. Evaluate Practical Needs
Beyond culture and identity, practical factors remain essential.
Companies should consider:
Whether they need private offices or flexible desks
How much noise and activity the team can comfortably work around
Access to meeting rooms, studios, or collaborative areas
The ability to expand within the same building as the company grows
A workspace that allows teams to scale without relocating can save both time and operational complexity.
4. Choose a Place That Supports Business Growth
An office can be more than infrastructure.
In many modern coworking environments, the surrounding community and network play a major role in how companies develop. Shared environments can create unexpected collaborations, partnerships, and new business opportunities.
For startups and creative companies in particular, proximity to other teams often leads to knowledge exchange, project collaborations, and valuable industry connections.
The most effective workspace is therefore not only functional — it also creates momentum for the companies inside it.
Gamestreet 1 - A Workplace With Personality
Not every workspace is built to appeal to everyone.
Some environments are deliberately designed with a specific type of company in mind.
At Metropole’s Hub Gamestreet 1, the atmosphere reflects the creative industries it serves. Interiors feature vibrant colors, neon lighting, production studios, and open social spaces. Music often plays throughout the building, and communal areas encourage interaction between tenants.
For more traditional corporate organizations, that environment may feel unconventional.
For startups, gaming studios, media companies, and tech teams, however, the energy of the space often becomes an advantage — fostering experimentation, collaboration, and creativity.
Where Creativity and Business Meet
Within Metropole’s largest hub, GS1 (Gamestreet 1) in Stockholm, the building remains active throughout the day.
Teams arrive early in the morning, meetings run throughout the afternoon, and creative projects continue into the evening. This constant activity creates natural opportunities for conversations, introductions, and collaboration between companies.
For organizations searching for more than just an office, the concept offers something different: an environment where networks expand, projects take shape, and ideas move faster.
As Cesar Sierra summarizes:
“If you’re a company that feels up-and-coming and wants to be somewhere you can create more business, grow your network, and be part of a creative community — then Metropole is the right place.”